About the Designer

Influenced by the vibrant world of pop art, Jen's designs are like a burst of color and energy. She loves mixing bright, eye-catching colors, playful patterns, and striking visuals to match her client’s unique brand personalities.

Jen launched her marketing and design career in New York City, where she fine-tuned her one-of-a-kind style while working on creative projects for the Wall Street Journal and Co-op City Times. As an Art Director at The Princeton Review, she unleashed her creative powers to add life and personality to the publication.

But deep down, she longed for something more - the breathing room of a less crowded address, a place to park her car, and even a cozy spot for a washer and dryer. Oh, and she wanted to feel the warm sand between her toes without having to take take the bus or ferry.

Obviously, it was time for Jen to move out of the concrete jungle.

In 2017, Jen took a brave leap and founded Jen Van Arsdale Designs. Today, Jen helps creative entrepreneurs find their unique visual identity. When she's not making brands look cool, she solves problems and plays with papers and patterns. Painting and using brushes are her jam. She's also crazy about dogs and cats. And, of course, grooving to the sounds of the Pixies.